Amazon.com is one of the world known e-commerce business and first major companies to sell goods by internet. It is launch online in year 1995, at first only online books can be found in Amazon.com which back then is called “Cadabra.com”, but soon it have diversified its business to include other products such as DVD, Music CDs, computer software, video games, furniture, toys and etc. Amazon’s initial business plan was unusual. Amazon grew steadily in the late 90’s while other Internet companies grew blindingly fast. Due to that Amazon’s shareholders launch a lot of complains saying they aren’t earning profit fast enough. However, when the dot-com bubble (also known as I.T. bubble) burst, a lot of electronic companies went out of business but not Amazon, turned its first profit in the fourth quarter of 2002, U.S. $5 million. Amazon was iconic "stock in which to invest" of the late 1990s dot-com bubble. Now, Amazon is the Internet's No. 1 music, No. 1 DVD and video, and No. 1 book retailer. (Amazon.com Investor Relations)
Amazon.com seeks to be the world's most customer-centric company, where customers can find and discover anything they may want to buy online. Amazon.com's All Product Search scours the Web to help customers find merchandise that is not available at Amazon.com, Amazon.com Auctions, or Amazon.com zShops, making Amazon.com the shopping destination to find anything.
Amazon.com has also invested in leading Internet retailers that are improving the lives of customers by making shopping easier and more convenient. Such as:
1) Drugstore.com - An online retail and information source for health, beauty, wellness, personal care and pharmacy.
2) Pets.com - The online leader for pet products, expert information, and services.
3) HomeGrocer.com - The first fully integrated Internet grocery-shopping and home-delivery service with operations in
4) Gear.com - Which offers brand-name sporting goods at prices from 20 to 90 percent off retail
5) Ashford.com - The leading Internet retailer of luxury and premium products and the Web's No. 1 retailer of watches and jewelry.
According to Maryam Mohit, Amazon.com's V.P. of Site Development, stats that the key of success is to put a strong focus on customer experience, which is infused throughout all levels of the company and includes all aspects of the buying process. Therefore the engineers of Amazon.com really strong about thinking about customer experience where invest in leading Internet retailer that been mention above, whereby there’s a strong operations team who run the back-end operations. He also says that monitoring the customer experience is one of important factor to Amazon.com’s success. (The key of success)
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